In this episode, guest April O’Leary shares her unique entrepreneurial experience as an independent publisher and author, as well as her fresh take on publishing, branding, and writing.
**Who You will Hear**
Guest: April O’Leary (Founder of O’Leary Publishing)
Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek)
Co-host: Dwayne Parris (Senior Consultant at Klopotek)
One of the most common scenarios in traditional publishing is publishers do branding and marketing for authors and their upcoming works. But what if authors come in new and do not have an existing audience?
April O’Leary offers one possible solution with her unique entrepreneurial path. As the founder of O’Leary Publishing, author of six books, host of the I’m Booked Podcast and a TED-style event Booked Naples, she says it all started when she saw “the power of having a book” and realized how a book can work as a tool to build up personal brands.
She hosts authors on her podcast, gets them on stage for speaking and video-taping, and develops elevator talks for them – by all means getting authors trained and confident of talking about their works in front of the camera and behind the mic. She learned her way of publishing through her hands-on practice – what her authors really need and how to meet this need.
For more valuable resources and information about O'Leary Publishing, you can check out their recent live events on teaching publishing and writing, watch The Booked Naples Speaker Series, follow the I’m Booked Podcast, or download the free publishing guide provided by O’Leary Publishing – The Influencer’s Path to Successful Publishing.
Tell us what is going on with your publishing projects or business on Twitter (@Klopotek_AG), LinkedIn, or email us at podcast@klopotek.com. For more information about the Klopotek software solution, please write to info@klopotek.com, or register to receive emails from us on technology innovations & events from Klopotek.
* The views, information, or opinions expressed in the program are solely those of the individuals involved and do not necessarily represent those of Klopotek and its employees. It is the goal of Klopotek Publishing Radio to support cultural diversity, the exchange of opinions, and to create an environment where the conversation of a global publishing industry can thrive.