Klopotek Publishing Radio

Episode 2. The Publishing and Bookselling Industries in China – A Talk with Robert Baensch

Episode Summary

Publishing consultant Robert Baensch guested our show and brought us his in-depth investigation, understanding of the Chinese publishing market, and advice on how to build new bridges to reach there.

Episode Notes

**Who You’ll Hear**

Guest: Robert Baensch (President of the Baensch International Group Ltd, with a focus on international publishing, start-up, and turnaround management. He is currently the Editor for the Publishing Research Quarterly  journal.)

Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek)

Co-host: Dwayne Parris (Senior Consultant at Klopotek)

To venture into a new market and to confront a new culture can be thrilling and adventurous at the same time. This is especially true when west meets east.

Since he first came to China, Robert Baensch has been building bridges for foreign publishers to expand their business there for more than twenty years. 

In this episode, he talks about the country of China, demographics, book publishing, bookselling, and rights trading in China, shares his experience and insights on how to be a “positive thinker” and to “achieve the impossible.”

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